Riley Green’s new role as an ambassador for Gildan underwear has taken center stage in conversations surrounding the country artist’s career.
In 2023, Green joined the Gildan family, embracing an unexpected shift in his public persona by appearing in underwear campaigns, including a memorable shirtless shoot. The collaboration has since become a staple topic in interviews, with Green humorously acknowledging the surprising focus on his modeling endeavors, which have arguably eclipsed even discussions about his music.
Life as an Underwear Model
During a recent interview with Taste of Country Nights, Green candidly discussed how becoming an underwear model has reshaped his public interactions. “Every interview is the same now. We talk about underwear modeling,” he remarked with a laugh, demonstrating his awareness of the curious blend of his music career and modeling.
Despite the humorous shift in focus, Green described the campaign process positively. “It was an interesting collaboration; they were really great to work with,” he noted. His first shoot featured him in Gildan’s underwear, while a follow-up shoot for National Underwear Day in August 2024 took a slightly more understated approach, showcasing him in socks and undershirts. His good looks and the novelty of the endorsement have made it difficult for fans and media alike to overlook this facet of his career.
The Motivation Behind the Endorsement
For Green, the decision to partner with Gildan stemmed from a humorous creative idea presented by the brand, and a practical acknowledgment of the current landscape of endorsement deals. “Times are tough; we are taking endorsement deals where we can,” he explained. His ambassadorship with Gildan, which began officially on August 5, 2023, will extend throughout the year and includes an additional collaboration for National Underwear Day.
In addition to Gildan, Green is also becoming known for his partnerships with various brands, including Hey Dude footwear, suggesting a growing emphasis on diversifying his personal brand.
As Green continues to balance these modeling ventures with his music, fans can expect to see more of his multifaceted career—a blend of humor, style, and talent that keeps them engaged.