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Luka Doncic Listens To George Strait’s “All My Ex’s Live In Texas” While Swapping His License Plate In Brilliant New Jordan Ad
Where were you when Luka Doncic got traded?
It was just before midnight on February 1 when the Dallas Mavericks traded their 25-year-old superstar to the Los Angeles Lakers. At the time, when the news broke just before midnight, NBA fans and the world at large were stunned by the trade. I’d be willing to bet that people had never asked, “Is the internet fooling me here?” more than they did when this trade, which sent Lakers star Anthony Davis to Dallas in exchange for Luka, was made official.
ESPN’s Shama Charania broke the news… and had to clarify that it was a real trade:
Yes, this is real. Sources tell ESPN: Full trade:
– Lakers: Luka Doncic, Maxi Kleber, Markieff Morris
– Mavericks: Anthony Davis, Max Christie, 2029 LAL 1st
– Jazz: Jalen Hood-Schifino, 2025 Clippers 2nd, 2025 Mavericks 2nd https://t.co/bltojdTaQj
— Shams Charania (@ShamsCharania) February 2, 2025
Now almost a full month removed, with plenty of time to digest the news, people are still calling it the most shocking trade in NBA history. Why would a team give up their perennial, once-in-a-generation star for Anthony Davis – who is historically injury prone? It only made matters worse when Davis went out with a left adductor strain in his first game with his new team… and hasn’t played for the Mavericks since. It all just doesn’t make sense.
Dallas Mavericks fans are distraught about it to say the least, and I can almost guarantee you that this new Jordan ad is only going to throw salt into the wound.
Tonight, the Los Angeles Lakers are set to play the Dallas Mavericks for the first time since the deal went down. Luka is already looking slim as ever (there were rumors that Dallas sent him packing because of his conditioning issues), and Anthony Davis is still no where to be found out on the court as he recovers from his injury. That situation within itself is a brutal blow to Mavericks fans.
Then Jordan went and put together this advertisement for their Jordan Brand athlete, which features Luka (or at least someone pretending to be him) changing out the license plate on his purple and gold sports car from a “Texas 77” plate to a “California 77.” It’s a simple ad spot that only runs about 30 seconds long, and it perfectly utilizes George Strait’s 1987 hit “All My Ex’s Live In Texas.”
“FULL TANK. NO MERCY.”
Luka Doncic changes his license plate from Texas to California ahead of tonight’s game
This Jordan ad >>> 👀
(h/t @CTabatabaie) pic.twitter.com/eZYNOs1jyD— Legion Hoops (@LegionHoops) February 25, 2025
BEAUTIFUL. CINEMATIC. NO NOTES.
As badass as that commercial is, I can’t help but feel bad for Mavericks fans. They’re certainly already “in their feels” about this whole thing, and now they have to deal with an iconic advertisement from the Jumpman brand? It’s simply not fair at all… though it did make for the perfect pairing with Strait’s “All My Ex’s Live In Texas.”
Someone within the Jordan brand deserves a raise.
Social media users cannot applaud the ad spot enough. Lakers fans are loving it, and Mavericks fans are crying in their shower (I would imagine, can’t confirm):
Even as a Celtics fan, I can admit this was 🔥 🔥 🔥 Great marketing! “All my exes live in Texas” 😭
— Dennis (@Dennis_Celtics) February 25, 2025
Source: https://www.whiskeyriff.com/
And in case the advertisement got you in the mood to fire up some tunes by the King of Country Music, here’s “All My Ex’s Live In Texas” for your enjoyment: