Country music veterans Diamond Rio have unveiled a poignant new video for their latest single, “America Works,” ahead of its upcoming EP release on November 13.
This new track showcases the band’s commitment to community and service, emphasizing the importance of Americans supporting one another through various acts of kindness. Co-written by band members Jimmy Olander and Jeffrey East, the song seeks to inspire listeners to engage in acts of selflessness.
Video Filming and Concept
The music video, directed by drummer Micah Schweinsberg, features emotional scenes filmed partially at Fort Campbell in Kentucky. It highlights military personnel alongside family members, friends, and crew, depicting the struggles and resilience of three individuals who serve their country and their communities. The narrative centers on themes of dedication, sacrifice, and solidarity.
Fan Engagement and Countdown Highlights
This week, in addition to Diamond Rio’s new release, artists Riley Green and Kelsey Hart have also premiered notable videos, inviting fans to engage in the voting for the most popular country music videos. Currently, Karen Waldrup’s “Keeping the Faith” leads the countdown, pushing Josie Sal’s “Cowboys and Barbies” to the second spot. Darius Rucker makes an impressive entry at No. 6 with “I Believe,” while Spencer Hatcher maintains his position at No. 4 with “Hot Weather, Cold Beer.”
Fans can vote for their favorite videos once every hour until the poll closes next Saturday at noon ET. The results will be revealed shortly afterward. As the competition intensifies, the stakes are high for both emerging and established artists vying for viewer attention in this dynamic genre.