Jason Aldean is venturing into the world of fashion with the launch of his new clothing line, 10Stone, now available at Walmart.
Introducing 10Stone
The country music star has partnered with the camouflage company TrueTimber to create a line of rugged apparel entitled 10Stone. The brand reflects Aldean’s lifestyle, aiming to deliver “authentic style, accessible quality and a hard-earned way of life.” According to the TrueTimber website, “From backroads and long days to sold-out stages, 10Stone is built for those who show up, work hard and stand by what matters.”
The collection features a range of casual garments, including jeans, shirts, outerwear, and hats, all designed with the outdoorsman in mind.
Where to Shop
Aldean’s Entrepreneurial Spirit
This new venture adds to Aldean’s growing list of enterprises, which includes his restaurant and bar, Jason Aldean’s Kitchen + Bar, with four locations including Nashville and Gatlinburg, TN. He is also a co-owner of the outdoor brand Buck Commander, founded by Willie Robertson in 2007, which offers hunting apparel and accessories.
Aldean’s foray into apparel aligns with the entrepreneurial spirit of his wife, Brittany, who is making waves as a social media influencer and recently launched her fragrance line, VADA.