The all-star special was filmed in Nashville

In its August 28th telecast on NBC and Peacock, the two-hour special Toby Keith: American Icon drew 4.7 million viewers (L3).
It was NBC’s most-watched primetime entertainment special in 2024 and the top 10 across all of broadcasts.
It was the top show on August 28th among all competition in total viewers and grew 10% in total viewers from its America’s Got Talent lead-in.

The concert was filmed in Nashville’s Bridgestone Arena.

Guest performers included Trace Adkins, Priscilla Block, Luke Bryan, Eric Church, Jordan Davis, Scotty Emerick, Brett Favre, Brantley Gilbert, Riley Green, Hardy, Tyler Hubbard, Jamey Johnson, Ella Langley, Leanne Morgan, Mac McAnally, Ashley McBryde, Parker McCollum, Jelly Roll, Darius Rucker, Carrie Underwood, Clay Walker, and Lainey Wilson, plus a special performance by Keith’s daughter, Krystal Keith. The special also included a first look at Keith’s final in-studio performance of Joe Diffie’s “Ships That Don’t Come In” recorded for the Hardy-produced Hixtape series.

Cindy Mabe, Dawn Gates and Harper Grae executive produced for Sing Me Back Home Productions in partnership with Mercury Studios executive producers Alice Webb and Barak Moffitt; Adam Reed and Jordana Hochman executive produced for Thinkfactory; Alex Coletti executive produced for Alex Coletti Productions; TK Kimbrell and R.A.Clark also served as executive producers.

Toby Keith: American Icon was produced by UMG Nashville’s Sing Me Back Home Productions and ITV America’s Thinkfactory Media, in association with Alex Coletti Productions.

One of the most prolific self-directed creative forces in country music’s modern era, singer-songwriter Toby Keith amassed 42 top 10 hits, 33 No. 1s, 44 million albums sold, 100 million BMI performances, and more than 10 billion streams largely on the strength of his own songwriting and producing. With songs including “Should’ve Been A Cowboy,” “How Do You Like Me Now?!,” “Courtesy of the Red, White, & Blue (The Angry American),” “I Love This Bar,” and so many more, Keith’s influence crosses generations and his legacy reaches around the globe. He was elected into the Country Music Hall of Fame shortly before passing in February. Among his many accomplishments, the New York-based all-genre Songwriters Hall of Fame in 2015, the National Medal of Arts in 2021, the Nashville Songwriters Hall of Fame in 2021, and BMI Icon in 2022 were his most treasured.