For starters, you have to love the ‘Stay Fabulous” message. That implies, and reminds, of Las Vegas’ fabulousness. There’s even a famous sign in our city, trumpeting that characteristic.
Seizing that theme, Resorts World Las Vegas has, finally, made public its full complement of superstar headliners. Celine Dion, Carrie Underwood, Katy Perry and Luke Bryan from the pop/country world have been made official, alongside previously announced EDM stars Tiësto and Zedd.
These artists are diverse in their stagecraft, but share fabulous qualities. They also share space in Resorts World’s new promotional short film, dubbed, “Stay Fabulous.” The clip features a 30-something couple rising from bed and experiencing something of a fantasy dream-tour around the $4.3 billion hotel.
As anticipated, these superstars are in the video, as de facto ambassadors, promoting Resorts World beyond their live performances (the assortment of headliners were reported in this space back in October).
Bryan is shown fishing (at Lake Stardust, maybe?), and landing a boot that a submerged Perry (she’s the mermaid) has hooked to his line. A beaming Underwood collects a butterfly, Tiësto is shown at the Zouk Nightclub DJ booth, Zedd plays pinball on the roof (as one does) and — closing this surreal show — Dion is shown inside that machine, placing her foot on an oversized pinball.
She then triumphantly punches to the sky, the exclamation mark for her return to the Strip. The “Stay Fabulous” message is shown in lights, high above the hotel.
This commercial, Resorts World’s first national marketing endeavor, is to air in select markets during Sunday’s Academy Awards telecast. You can also catch it online and through streaming services.
WATCH STAY FABULOUS | RESORTS WORLD LAS VEGAS VIDEO BELOW:
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